Problems associated with traditional scoops and measures
Traditional measures have become the norm in many products such as in protein powder supplements. Many of us have become accustomed to relying on using scoops for everyday measuring needs. Although simple and cheap to use it may seem however there are a number of problems associated with these type of measures. These include:
- Fixed sized measures
- Substance density unknown
- Limitations in customised measures
- High risk of wastage
- Limitations in use of metric units
- Cost ineffective
- Poor practicality
- High manufacturing costs
Initial upfront purchase cost of these measures may be low but in the long run these types of measures may not serve your best interests.
Products typically contain nutritional label guidelines along with some information on servings per container and a suggested serving size which are based on the supplied measure with the product. As long as you use the supplied scoop measure and follow the suggested serving size on the product, you should get through enough servings from the product as advised before you would need to repurchase the product again.
There are a number of points to consider here. Firstly there is some evidence to suggest that even the suggested serving size can sometimes be inaccurate which could also mean that the servings per container information could be misleading.
What if you consume the product more than once a day or week and/or require different levels of serving sizes?
What if you wanted to get the most from the product you use based on your requirements?
Changes in serving size + High wastage + Frequent consumption = More frequent purchases & less money in your pocket!
The original servings per container & suggested serving size information on the product no longer holds and becomes redundant!
Changes to serving size, continous wastage and regular consumption (on a weekly or a daily basis), all reduce servings per container and can result in frequent purchases of the product.
The original servings per container information on the product becomes redundant !
For manufacturers of traditional measures, various different fixed size measures are manufactured and available off-the-shelve to cater the needs of individuals and businesses. From as low as a 0.5cc measure to a 150cc size measure over 100 different fixed size measures are currently available in the market. Each size requires a tooling to be manufactured that can cost several thousands of pounds of investment. This excludes the other manufacturing and business costs that are associated with manufacturing each different size measure such as packaging, logistics, storage and quality control. For sellers these different size measures need to be sold in large bulk to the end user in order to make it cost effective to sell and for consumers they may not require so many measures of the same size or different sizes.
Additionally some businesses may have their own specific requirements for a custom made measure that is not available off-the-shelve. For this businesses need to invest in a considerable large sum of money by investing in the tooling cost which could be anything from around £15,000 to £25,000 depending on the tooling configuration and setup. Add to that businesses would need to place large enough orders for these measures regularly in order to achieve economies of scale (i.e. to achieve a lower unit cost per measures) and to cover the cost of the tooling.
When you also take into account that these are fixed size measures provide the user with limited control, flexibility and accuracy in achieving customisable measures irrespective of whether they are used with the same substance or different substances, it is easy to see why these measures are just not cost effective to make nor practical to use.